When most people think of touchscreens, they envision tablet computers and mobile handsets. Touchscreens, however, encompass other types of touch-controlled devices. Some of them are used in commercial environments, such as retail stores. Touchscreen technology, in fact, plays an important role in the retail industry. To learn more about touchscreen technology and how it’s transforming the retail industry, keep reading.
Some retail businesses use touchscreens to facilitate self-checkout options for their customers. Rather than standing in line, customers can check out by using a touchscreen. There are self-checkout kiosks and point-of-sale (POS) systems with mobile payment integration. By taking advantage of touchscreen technology, retail businesses can streamline checkouts, improve convenience and enhance the overall customer experience.
In addition to self-checkout, some retail businesses use touchscreens to provide in-store navigation. Customers can use them to find specific products in the store. Customers can always ask a store employee for assistance, but many of them prefer to use a touchscreen. It’s a faster, easier way to find the location of a product.
Retail businesses can provide their customers with a price-checking solution by integrating touchscreens into their stores. Most retail businesses still use price tags. Regardless of what they sell, retail businesses will typically place a price tag on or near each product. But customers may still want to verify the price of a product before purchasing it. Using a touchscreen, customers can check the price of a product to ensure that it matches the price on the tag.
Accessibility is another way that retail businesses are leveraging touchscreen technology. Some customers may have a disability. There are over 2 billion people worldwide with a distance-related viewing disability, according to the World Health Organization (WHO). Touchscreens can make retail businesses more accessible to customers with disabilities such as this.
Virtual Dressing Rooms
Virtual dressing rooms are on the rise. It involves the use of an app that allows customers to try on clothes virtually. Customers can download the app on their smartphone, after which they can use it to try on the store’s clothes. The app will essentially place a virtual garment over the customer’s own body, which the customer can view in the app.
Retail businesses can use touchscreens to personalize the customer experience. Customers may be able to log in to their account, at which point they’ll be presented with recommended products, custom coupons or other forms of personalized information.